Currently in the media, one may find numerous articles about the opportunities and future relevance of machine learning and artificial intelligence. Several success stories seem to prove this. As a consequence, universities and business schools are increasingly focusing on these topics. Questions, therefore, arise as to why these topics are currently in the spotlight, and whether they are just a hype or sustainable trends. The subject of this article is to explain what is new about the developments in these areas and why these developments have led to new potentials.